Pippa has over 20 years of experience in South Africa’s most prestigious advertising agencies. She learnt the fundamentals of creative entrepreneurship while starting and building Ignite Joe Public, a cross-platform agency that she grew from 2 to 30 staff members in 5 years. A multiple awards winner, with a keen understanding of business realities, she has delivered industry leading strategic and creative projects for clients including Nedbank, FNB, Alexander Forbes, AB InBev, Unilever, Vodacom, Mercedes-Benz and Nike. Pippa is co-founder of marketing innovations company – A Country for Jane – an agency model that brings both creative and business minds to the table.